Development of the product offering supported by international recruitment services
Media is becoming a service that is increasingly guided by a focus on the customer. Alma Media is at the forefront of this development, also on the international stage. Digital recruitment services are a good example of this. They accounted for 10.9 per cent of Alma Media’s total revenue in 2013.
Alma Media has made several acquisitions in recent years to strengthen its digital recruitment business. These include regional market leaders CV Online in the Baltic countries, LMC in the Czech Republic and Profesia in Slovakia. In addition, the services of Monster in Poland, Hungary and the Czech Republic were added to Alma Media’s recruitment service offering from the beginning of 2014. The business is managed by Alma Career Oy, a joint venture between Alma Media and Monster. In Finland, Monster.fi has already operated under Alma Media’s ownership for some time.
Recruitment portals benefit from each other through the sharing of technology, expertise and services. The know-how brought to Alma Media by the personnel of the newly acquired companies benefits the entire network.
“Sharing information and best practices is well under way. We also have many customers with international recruitment needs. With the help of our new acquisitions, we can expand our offering into new countries. In addition to sharing information, we have also had the opportunity to share product expertise. One example of this is the launch in Finland of a recruitment tool developed in the Czech Republic. A salary information tool developed in Slovakia will also be adopted in all of our countries of operation. It allows us to provide comprehensive information on matters such as salary differences between countries to our international customers,” says Marja Pylkkänen, Managing Director of Alma Career.
Recruitment is increasingly carried out online
Alma Media’s digital recruitment services are among the best-known brands in their field in all of the countries the Group operates in. The popularity of the services among users is based on their high level of usability, unique content and, in many cases, the importance of the social or communal dimension. Recruitment is increasingly carried out online and through networks. Job advertisements spread online through Alma Media’s services, social media and other networks. Rising trends in the field of recruitment include the increasing number of mobile users, video interviews, and evaluating candidates with the help of online tools.
“At Alma Career Oy, we aim to be at the leading edge in our field. In Finland and the Czech Republic, for example, we offer products for video interviews and candidate evaluation in cooperation with our partners. From the perspective of the jobseeker’s user experience, we are continuously developing our products, for example to cater to different types of devices. Submitting a job application should be easy even on a mobile device. Recruiters should aim to serve jobseekers across different channels as effectively as they serve their customers, as a positive reputation as an employer has a direct impact on sales, ” Marja Pylkkänen says.
Supporting youth employment
Youth unemployment has been a challenge across Europe for a long time. Through various projects, Alma Media aims to prevent the social exclusion of young people and promote their employment. Alma Media and Monster.fi have already been involved as a partner in the Responsible Summer Job campaign run by the Finnish Children and Youth Foundation (FCYF) three times. In 2013, a total of 174 employers joined the campaign to offer some 35 000 summer jobs. A summer job is a valuable opportunity for a young person to prepare for working life, as well as an important first encounter between an employer and a future employee. For the employer, summer work is an excellent opportunity to make a positive first impression, identify future experts and teach a new generation of employees the skills they need for working life.
The Responsible Summer Job campaign will continue in 2014 with the aim of attracting 300 employers to join in.